|
Purr
|
||
|---|---|---|
| Fragrance by Katy Perry | ||
| Description | Women's fragrance | |
| Released | November 2010 | |
| Label | Gigantic Parfums | |
| Followed by | Meow | |
| Website | Katy Perry's official website | |
Purr is a fragrance created by pop singer Katy Perry and Gigantic Parfums. Perry's love for cats influenced both her decision to create the perfume and its design, although further inspiration for the bottle's design came from other perfume products worldwide. Purr features a variety of scents, including citrus fruits. Released in November 2010, it is available in a purple cat-shaped bottle. Purr is available in 1.7 and 3.4 fluid ounce bottles, with a retail price in the US of $35.00 to $45.00 for the smaller size and $65.00 for the larger. The perfume became the best-selling fragrance for the first nine weeks of its release.
Contents |
Katy Perry chose to release her own signature fragrance, Purr,[1] to add a personal touch and compete with other celebrities' perfumes;[2] she cited Beyoncé Knowles and Kim Kardashian as examples. Having teamed up with Gigantic Parfums, Perry was actively involved in the development of her fragrance.[3] Perry mentioned in an interview that she created the product because she loves cats.[4] She has said that the fragrance is "basically me in a bottle. I think a lot of people go up and they go, 'That’s definitely Katy Perry. This is definitely Katy Perry’s perfume.'"[5]
Perry (a self-described "lyrical-based person") decided the name "Purr" seemed natural since it sounded like "perfume", "perfect" and even "Perry".[6] Working with Firmenich fragrances, Perry wanted to make a scent that would have a strong effect on people and something that was not reminiscent of other perfumes she had smelt.[3][6] Nordstrom National Beauty and Fragrance Director Cheri Botiz said that while the pop singer was working with perfumers on Purr, the aim was to "capture the distinctive notes of her favorite perfumes".[3] This is the pop singer's first fragrance, but she has said that it is unlikely to be her last.[6]
Purr's scent is fresh with a citrus twist which also features peach nectar and apple with green bamboo.[3] It also includes a "delicate bouquet of jasmine blossom, pink freesia and Bulgarian rose, balanced by vanilla orchid, white amber, creamy sandalwood and musk."[3] The bottle is purple, shaped like a cat, decorated with jeweled eyes and features metallic details. Its design was hand-sketched by Perry,[3] and was influenced by her Catwoman stage costume.[2] Noting that "the outside is important", she wanted to design a bottle that she could use as a decoration.[5]
Following the theme of the bottle's design, Purr's feline-inspired print advertisements featured Perry posing provocatively in a purple and pink cat suit.[1][7] While she was shooting the commercial advert for Purr, the television show Extra conducted a behind-the-scenes interview with Perry about the design of the bottle.[8] Purr was launched in November 2010 in the United Kingdom, where it was available exclusively at London's Selfridges store for one week, ahead of a national roll-out beginning November 20.[1]
In the United States, the fragrance is available exclusively at Nordstrom stores. It is sold in 1.7 and 3.4 fluid ounce bottles at a reported retail price of $35.00 to $45.00 for the former and $65.00 for the latter.[3][8] Purr is also available online through Nordstorm's official website.[9] Perry's fragrance become the best-selling perfume for nine consecutive weeks after its release.[5]
Monthly teen magazine Seventeen called Purr's bottle design "cute".[10] Miriam Lacey of Popsugar's spin-off website BellaSugar gave the perfume a favorable review and said it smelt "like a fancier, less chemical-laden version" of fruit-scented body sprays.[11] In her review, Lacey also called Purr an "upside-down" fragrance, because unlike most perfumes which "open with their prettiest notes and then end with a relatively generic bottom accord", Purr has a "really nice caramel and sweet patchouli dry down that fans of Angel will adore, but to get there, you have to sit through a bunch of fruity opening notes". Lacey observed that its scent only lasted about 2 hours; she thought it would be better to spray it onto your hairbrush, "since the oils on your scalp will help it last longer".[11]
|
||||||||||||||||||||||||||||||||||